The Rise in Importance of Creative Digital Advertising in E-Commerce
As an e-commerce company, 88 Venture Studio recognizes the importance of creative content such as photography and video for digital advertising. In recent years, the rise of online shopping has led to a crowded marketplace, making it crucial for businesses to adapt their advertising strategies to stand out. High-quality visual content has become a crucial factor in achieving this.
Our company understands that consumers now shop online with the ability to browse and compare products from various retailers. With this, they have become more discerning and expect a high level of presentation from e-commerce businesses. They want to see products in detail, from multiple angles and in a variety of settings, which requires businesses to invest in quality visual content to showcase their products in the best possible light.
While photography has long been a cornerstone of e-commerce advertising, the rise of video platforms such as YouTube and TikTok has made video content an increasingly important tool for reaching audiences and driving engagement. Video allows us to tell a story, showcase products in action, and connect with customers in a more immersive and dynamic way than static images alone.
88 Venture Studio recognizes the importance of allocating budgets to creative production. 68% of marketers are now using video as part of their digital marketing strategy, and 96% of those who use video say it has helped to increase user understanding of their product or service (source: Wyzowl). 54% of consumers want to see more video content from brands they support, and businesses that use video in their marketing campaigns see an average increase in revenue of 49% compared to those that don't (source: Hubspot).
In addition to the rise of video content, we are also investing in creative talent to ensure that our visual content stands out. This has led to a growing demand for skilled photographers and videographers who can capture products in a way that is both aesthetically pleasing and effective in driving sales. Many businesses are also turning to user-generated content (UGC) as a way of harnessing the power of their audience to create engaging and authentic visual content.
Overall, the rise in importance of visual content in e-commerce advertising is a reflection of the changing nature of online shopping, and 88 Venture Studio recognizes the need to stand out in a crowded marketplace. We understand that consumers demand high-quality visual content that showcases products in the best possible light. Therefore, we are committed to investing in creative talent and cutting-edge visual technologies to reap the rewards of increased engagement, customer loyalty, and revenue.